People today are drowning in thousands of dollars of debt. We believe the reason that most people end up with high debt and little savings is they don't have a close enough watch of where they spend their money. Ever had that feeling at the end of a month where you ask yourself "Where did my money go?"
There were budgeting solutions out there, but they were complicated. BudgetSimple used the principles that made 37Signals so popular by keeping things simple. When advanced features are requested, they all go in the "Plus" version of the app, which keeps the free version on task of it's core goal of a simple, free budget.